Privacy policy

last updated: may 28, 2026

Creative Edge Studio website is owned and operated by Creative Edge. For the purposes of the General Data Protection Regulation (EU) 2016/679 and the Belgian Data Protection Act of 30 July 2018, Creative Edge acts as the data controller for the personal data collected through this website and related services.

This Privacy Policy explains how personal data is collected, used, stored, shared, and protected when you visit the Creative Edge Studio website, contact Creative Edge, use its services, submit a form, subscribe to updates, or otherwise interact with the brand online. By using this website, you acknowledge that your personal data may be processed as described in this Privacy Policy.

Creative Edge is committed to handling personal data carefully, lawfully, and transparently, and to protecting its confidentiality and security through appropriate technical and organisational measures.

1. personal data collected

When you visit the website, certain information may be collected automatically, including your IP address, browser type, device information, operating system, referring website, pages visited, time zone, language settings, approximate location, session behaviour, and information collected through cookies or similar technologies. This information helps maintain the website, improve performance, understand usage, and measure marketing effectiveness where legally permitted.

Personal data may also be collected when you voluntarily provide it, including when you fill in a contact form, request a quote, sign up for updates, communicate by email, purchase a service, or otherwise engage with Creative Edge. Depending on the interaction, this may include your name, company name, email address, phone number, billing details, address, payment related details, project information, and any other information you choose to share.

If services are purchased or discussed, additional information relevant to proposals, invoicing, communication, and project execution may also be processed. Payment transactions may be handled by third party payment providers rather than being stored directly by Creative Edge.

2. why personal data is processed

Personal data may be processed for the following purposes:

  • to operate, maintain, and secure the website

  • to respond to enquiries, support requests, and communication submissions

  • to prepare proposals, provide services, and manage client relationships

  • to process payments, invoicing, and related administration

  • to improve website usability, content, campaigns, and service delivery

  • to measure website traffic, conversions, and marketing performance

  • to send updates, newsletters, or promotional communications where allowed by law or where consent has been given

  • to detect abuse, fraud, security incidents, or unauthorised activity

  • to comply with legal, tax, accounting, and regulatory obligations

Creative Edge aims to process only the data that is relevant and necessary for these purposes.

3. legal bases for processing

Where required under European data protection law, Creative Edge relies on one or more of the following legal bases for processing personal data:

  • consent, for example when you accept non essential cookies or subscribe to marketing emails

  • contract, where processing is necessary to take steps before entering into an agreement or to perform a contract

  • legal obligation, where data must be processed to comply with tax, accounting, or other legal requirements

  • legitimate interests, including operating the business, securing the website, improving services, understanding how users interact with the site, and measuring business performance, provided these interests are not overridden by your rights and freedoms

Where processing is based on consent, consent may be withdrawn at any time without affecting the lawfulness of processing that took place before withdrawal.

4. cookies and similar technologies

The website may use cookies, pixels, scripts, tags, and similar technologies to ensure the website functions properly, remember preferences, analyse traffic, understand behaviour, measure campaign performance, and improve services. Under European rules, non essential cookies and similar technologies should only be placed or activated with valid consent where required.

These technologies may fall into the following categories:

  • strictly necessary cookies, needed for security, navigation, and core website functionality

  • analytics cookies or technologies, used to understand traffic, visits, behaviour, and performance

  • marketing or advertising cookies, used to measure campaigns, remarketing, or conversion activity

  • third party embedded technologies, such as video players, maps, forms, social media embeds, or scheduling tools

If a cookie banner or consent tool is used on the website, your preferences should control whether non essential analytics and marketing tools are activated.

5. analytics, marketing tools, and integrations

Creative Edge may use selected third party tools and integrations to run, analyse, improve, and market its services. Depending on the setup, these tools may process technical and behavioural data such as IP address, browser information, device data, traffic source, viewed pages, clicks, campaign identifiers, conversions, and submitted form details.

These tools may include, where applicable:

  • Google Analytics, to measure website usage and performance. Google states that for EU users, Analytics does not log or store IP addresses and uses EU focused data handling controls.

  • Google Tag Manager, to manage scripts and tags on the website. Tag Manager itself is commonly used to control tag deployment and can be configured to support consent based behaviour.

  • Google Ads and related conversion tracking tools, to measure the effectiveness of paid campaigns and optimise advertising performance where enabled.

  • Metricool, for social media management, reporting, analytics, or visit measurement, depending on the services connected. Metricool states that it offers a Data Processing Agreement and describes privacy and cookie related compliance measures in its documentation.

  • Semrush, for SEO, research, marketing intelligence, and related business analysis. Semrush publishes its own privacy policy covering how it processes personal data.

  • social media and embedded platforms, such as Meta, LinkedIn, YouTube, Instagram, TikTok, or similar services, where content, pixels, or links are integrated into the website

  • email, scheduling, payment, CRM, form, hosting, or automation tools, where relevant for service delivery and communication

Only the tools actually used on the live website or in the active business workflow should be listed in the final published version of this policy. If a tool is removed or added, this policy should be updated accordingly.

6. sharing of personal data

Personal data may be shared only where necessary and appropriate, including with:

  • service providers and processors that support website hosting, analytics, communication, payments, marketing, automation, security, or project delivery

  • professional advisers such as accountants, legal advisers, or insurers

  • government bodies, regulators, courts, law enforcement authorities, or tax authorities where disclosure is legally required

  • business partners or subcontractors involved in fulfilling a service, where relevant and subject to appropriate safeguards

Creative Edge does not sell personal data as part of its normal business model.

7. international transfers

Some service providers or partners may process personal data outside the European Economic Area, including in countries such as the United States or Canada. Where personal data is transferred internationally, Creative Edge aims to ensure that appropriate safeguards are in place, such as contractual protections, data processing agreements, and where relevant the European Commission’s standard contractual clauses.

8. data retention

Personal data is kept only for as long as necessary for the purposes for which it was collected, including to provide services, respond to enquiries, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.

  • Retention periods may vary depending on the data type and context. For example:

  • contact form submissions may be kept as long as needed to respond and follow up

  • client and project records may be kept for the duration of the relationship and a reasonable period afterward

  • invoicing and accounting records may be retained as required by applicable tax and accounting laws

  • analytics or cookie related data may be retained according to tool level settings and consent choices

When personal data is no longer needed, it should be deleted, anonymised, or securely archived where lawful retention is still required.

9. data security

Creative Edge takes reasonable technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access. These measures may include access controls, secure systems, software updates, restricted access, contractual confidentiality duties, and the careful selection of service providers.

However, no method of transmission over the internet and no method of electronic storage can be guaranteed to be completely secure. As a result, while reasonable efforts are made to protect personal data, absolute security cannot be guaranteed.

10. your rights

If you are located in the European Union or European Economic Area, you may have the following rights in relation to your personal data, subject to applicable legal conditions and limitations:

  • the right to be informed

  • the right of access

  • the right to rectification

  • the right to erasure

  • the right to restrict processing

  • the right to data portability

  • the right to object

  • the right to withdraw consent at any time where processing is based on consent

  • rights related to automated decision making and profiling, where applicable

To exercise any of these rights, a request can be sent using the contact details listed below. Creative Edge may request reasonable verification of identity before acting on a request.

11. complaints

If you believe that your personal data has been processed in a way that does not comply with applicable law, you have the right to lodge a complaint with the competent supervisory authority. In Belgium, this is the Belgian Data Protection Authority, located at Rue de la Presse 35, 1000 Brussels.

12. links to other websites

This website may contain links to external websites, platforms, or services that are not operated or controlled by Creative Edge. Creative Edge is not responsible for the privacy practices, policies, or content of those third party services. You are encouraged to review the privacy notices of any third party website you visit.

13. children’s privacy

The website and services are not intended for children, and personal data is not knowingly collected from children in violation of applicable law. If it becomes known that personal data of a child has been collected without appropriate authorisation, reasonable steps will be taken to delete that information.

14. changes to this policy

This Privacy Policy may be updated from time to time to reflect legal, technical, operational, or business changes. The latest version will always be published on this page with the updated effective date. Where required by law, appropriate notice of material changes will be provided.

15. contact details

If you have questions about this Privacy Policy, want to understand more about how personal data is processed, or want to exercise your rights, you can contact:

Creative Edge

email: contact@creative-edge.studio

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